Collection: COLOR WOW

At Color Wow, we focus on one thing and one thing only: solving your toughest hair problems and delivering the WOW factor. Whether it’s color protection, frizz control, or thicker, fuller hair that you’re after, our first-of-a-kind formulas have forever changed the hair game and have been honored with over 90 major beauty awards.

At Color Wow, we’re not just passionate about hair care products, we’re hair-obsessed. That's why we’re committed to using the highest quality science-backed ingredients. We're always pushing the boundaries of hair care innovation, exploring new ingredients and technologies to improve our products and provide you with the best possible results.

But it's not just about the ingredients we've eliminated, it's also about the ones we've added. Our Color Wow Lab has formulated all of our leave-in treatments and styling products to include at least two kinds of heat protection for safer styling and healthier-looking results.

Our commitment to quality, safety, and effectiveness sets us apart and makes us the trusted choice for hair care enthusiasts who want hair care without compromise.

COLOR WOW’S IN-HOUSE LAB
While most hair care companies farm out product development, Color Wow keeps product formulation in the building under the watchful eye of renowned biochemist, Dr. Joseph Cincotta, and the rigorous approval process of Gail Federici. It can take many years and endless trials to bring a new product to market. The key criteria: it must solve a problem that’s never been addressed or, it must outperform all other products.When Gail and Dr. Joe get together to start formulating, they don’t stop until they get it right!