Winter is officially here and that means it’s time for rich, glossy tones, soft blends, and sophisticated dimension. At BRUSH Amsterdam, our color specialists are fully booked with gorgeous winter transformations, from deep brunette melts to cool, luminous blondes.
This season is all about luxury, effortless shine and depth. In this guide, our experts break down the top winter hair color trends of 2025, why they’re so flattering, and how we tailor each look personally to your skin tone, lifestyle, and hair goals.
Why Winter Hair Color Is So Unique
Winter light is softer, cooler and often more muted meaning the right hair color instantly elevates your complexion, brightens your features and gives your hair a rich, well put together looking finish.
At BRUSH Amsterdam, we specialize in creating season-proof color using the highest-quality lightener, ammonia-free toners and personalized blending techniques for the most seamless results.
The Top Winter Hair Color Trends for 2025
1. Espresso Brunette — Chic, Glossy, and Effortlessly Luxurious
This is the brunette trend of the season. Deep espresso tones bring shine, dimension, and a polished finish without needing heavy maintenance.
Why it’s trending:
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Enhances natural brunette hair
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Adds richness and depth
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Makes hair look instantly healthier
Perfect for: medium to dark brunettes wanting a refined winter glow.
2. Soft Winter Blonde — Cool, Creamy & Ultra-Luminous
Unlike summer blondes, winter blondes are softer, cooler and creamy rather than bright. Think Hailey Bieber’s expensive blonde meets Scandi-inspired shine.
Why our clients love it:
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Brightens the face during winter
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Soft contrast, no harsh lines
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Looks premium and effortless
At BRUSH, every blonde service includes a full K18 treatment to protect and rebuild the hair during lightening.
3. Chestnut Caramel Melt — Warmth Meets Dimension
Warm highlights and caramel ribbons are perfect for brunettes who want to brighten their hair without going blonde.
Why this trend works so well in winter:
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Adds natural-looking warmth
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Creates face-framing brightness
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Blends seamlessly as it grows
4. Smokey Mushroom Blonde — Cool-Toned & Ultra-Sophisticated
A blend of beige, ash, and taupe tones, creating multi-dimensional cool blonde perfection.
This tone is ideal for:
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Natural dark blondes
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Former blondes wanting a softer winter shade
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Anyone who loves muted sophistication
5. Cinnamon Copper — Subtle, Warm & Winter-Friendly
Copper remains one of the biggest color movements of 2025 — but winter calls for deeper, spiced versions like cinnamon or bronzed ginger.
Benefits of winter copper:
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Warms the complexion
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Looks luxe under indoor lighting
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Requires less bleaching than blonde
Why BRUSH Amsterdam Creates the Best Winter Hair Color Results
At BRUSH, every winter color transformation begins with a personal consultation, where we analyze:
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your natural hair level & pigment,
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your skin tone and undertones,
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your lifestyle (maintenance level),
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your color history,
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and the health of your hair.
We only work with premium professional products such as:
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Schwarzkopf BLONDME 9+ lightener (with built-in protection)
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Ammonia-free toners for soft, natural finishes
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K18 bond building treatments included in every color service
This ensures maximum shine, health and longevity especially important in colder months.
The Best Winter Hair Treatments to Enhance Shine & Longevity
Winter can make hair dry, dull, and fragile. That’s why we recommend pairing your winter color with these treatments:
1. Hydration Hair Treatment
At BRUSH we offer special professional hair treatments from Leaf&Flower and Brazilian Bond Builder to hydrate, nourish and strengthen all hair types. Ideal for combating winter dryness, humidity and frizz.
2. K18 Repair Treatment
Rebuilds the hair's internal structure during blonding or coloring.
3. Gloss/Toner Refresh
Perfect for keeping winter blondes, brunettes and coppers vibrant between appointments.
Ready for Your Winter Hair Transformation?
Winter is the most magical time of the year for a fresh color and haircut our BRUSH specialists are ready to create your dream look.
✨ BOOK your winter hair color appointment at BRUSH Amsterdam today. ✨