Editor : Justin | 14| Reading time 7 min
As we enter 2025, hair trends are becoming more dimensional and sophisticated. While bold hues remain, at BRUSH Amsterdam, we see a clear shift—women are embracing warmer, more natural tones.
At BRUSH Amsterdam hair color is in our DNA, as hair color specialist we are among the best hair salons in Amsterdam and are super excited to share with you these new trends of 2025! Here are the top 11 hair color trends for 2025 — on top you'll find our BRUSH professional hair color tips and the must-have products to keep your color vibrant and flawless.
1. ESPRESSO BRUNETTE🤎
Hailey Bieber effortlessly showcases the rich, glossy, and ultra-chic deep espresso brown trend. We love this look for its understated elegance— listen to our BRUSH Amsterdam hair stylists who say enhancing but working with your natural hair color often brings out the most beautiful results. This shade shines best with a high-gloss finish to maximize depth and dimension.
BRUSH Amsterdam Pro Tip: Maintain and Enhance Rich Brunette Tones:
To maintain and enhance rich brunette tones, try the Pure Organic Haircare Chocolate Hair Color Mask. Perfect for brown to medium blonde hair, this treatment infuses warm brown pigments for a deeper, more luxurious hue while deeply conditioning your strands.
2. STRAWBERRY BLONDE🍓
BRUSH Amsterdam Pro Tip: Prevent brassiness and keep your strawberry blonde fresh:
With Color Wow Dream Filter, a mineral-removing spray that keeps blonde and red hues looking their best.
3. CHAMPAGNE BLONDE 🥂
Cool-toned yet luminous, champagne blonde embodies sophisticated radiance. This refined shade elevates classic blonde hues, delivering an effortlessly polished and luxurious look. At BRUSH Amsterdam, we know that maintaining the vibrancy and health of blonde hair requires the right care and expertise.
BRUSH Amsterdam Pro Tip: Keep Your Blonde Fresh and Radiant
For long-lasting color and optimal hair health after hair coloring, try Pure Organic Fusion Complex regimen. This advanced fusion complex formula is designed to rebuild your hair to it's optimal resilience and strength.
4. COWBOY COPPER 🔥
For those who love warmth with an edge, burnt copper is the perfect fiery yet wearable shade. It’s bold, sophisticated, and incredibly flattering on a range of skin tones.
BRUSH Amsterdam Pro Tip: Maintain rich and hydrated hair
With Pure Organic Colour Angel Shampoo, a gentle yet effective formula that keeps color vibrant and hair soft.
5. HONEY BLONDE🍯
This blend of warm brown and golden highlights exudes pure luxury. At BRUSH, we believe that natural-looking dimension is key to achieving that effortlessly chic aesthetic.
BRUSH Amsterdam Pro Tip to maintain your hair color:
Lock in color, moisture and shine with Pure beige colour treatment and KEVIN MURPHY shimmer shine.
6. PASTEL 💜
Ethereal and ultra-modern, pastel lilac is a standout in 2025, perfect for those seeking a soft yet statement-making hue.
BRUSH Amsterdam Pro Tip:
Bleached and pastel-colored hair needs extra care—strengthen and protect with K18 Leave-In Molecular Repair Mask, which rebuilds hair from the inside out while keeping your lilac fresh.
7. CINNAMON SPICE🌶
A warm, dimensional mix of cinnamon, caramel, and auburn, this trend adds richness and depth to any look. Our BRUSH Amsterdam color experts love this shade for its ability to enhance natural beauty while making a bold statement.
BRUSH Amsterdam Pro Tip:
Keep red and warm tones from fading with Brazilian Bond Builder B3 Color Care Shampoo. Boost vibrancy with Pure Organic Red Colour treatment and Pure Organic Dusky Rose Colour treatment.
8. MUSHROOM BLONDE 🍄
Neutral, sophisticated and effortlessly cool, mushroom blonde is the perfect blend of ash brown and soft silver hues. This trend is all about understated luxury.
BRUSH Amsterdam Pro Tip:
Keep brassy tones at bay with Kevin Murphy Cool blonde treatment a nourishing toning mask that enhances cool blonde shades in brown hair.
9. ALL OVER DARK BROWN OR JET BLACK HAIR 🖤
Timeless, bold, and ultra-sleek, jet black hair is making a comeback with a high-shine, mirror-like finish. It’s all about embracing your natural depth and a bit of drama.
BRUSH Amsterdam Pro Tip:
Prevent dullness and maintain an ultra-glossy look with KEVIN MURPHY everlasting colour wash and KEVIN MURPHY everlasting colour rinse followed by Brazilian Bond Builder Ionic Color Spray, which protects your hair from color fading by heat and Color Wow Dream Coat to boost your hair with shine.
10. GOLDEN SAND BALAYAGE🌞
Sun-kissed, effortless, and naturally radiant—golden sand balayage is the ultimate low-maintenance yet high-impact hair trend.
BRUSH Amsterdam Pro Tip:
Keep your highlights soft and luminous with K18 hair oil, a luxurious botanical blend designed to protect and enhance color-treated hair.
11. GREY BLENDING🩶
For those who love to embrace their grey hair while keeping it fresh with a little highlight or low maintenance balayage.
Pro Tip: Protect and extend the life of your vivid hues with
Neutralize brassiness and create those ultimate silver locks everyone desires, enhance cool blonde tones, and deeply nourish your hair—keeping it looking salon-fresh between appointments. Pure Organic Forever Blonde Shampoo and conditioner is your best grey hair regimen. The perfect hair color without drying effect, leaving your hair soft and healthy.
Book Your Hair Color Transformation at BRUSH💇♀️
Excited to embrace one of 2025’s hottest trends? At BRUSH, we specialize in high-end hair coloring techniques tailored to enhance your natural beauty. Our team of best hairdressers use premium products to ensure your color stays vibrant, shiny, and healthy.
Final Thoughts
Whether you’re drawn to rich brunettes, luminous blondes, or bold statement shades, 2025 is all about embracing color in a way that enhances your unique style. And with the right professional haircare products, your color will stay as stunning as the day you left the salon. Ready for a transformation? The BRUSH is looking forward to bring your vision to life!✨