Hair Color Treatments at BRUSH Amsterdam: All About Balayage, Highlights, Toner, Glossing, (Semi-)Permanent Color & Color Corrections
Welcome to BRUSH Amsterdam – the salon where modern and timeless hair coloring is part of our DNA, our specialty, and our most sought-after service. Whether you're looking for a subtle refresh or a full transformation, you're in the hands of color experts who create stunning hair colors every day using the most advanced techniques.
In this comprehensive guide, we explain everything about the color treatments we offer: from balayage and highlights to toners, glossing, color corrections, and gray coverage. Discover the differences between treatments, who they’re for, which best suits your hair, and how to maintain your color.
Why Choose BRUSH for Hair Color?
At BRUSH, we believe in customized color. We’re not a “just a quick color” salon. Every treatment is tailored to your skin tone, hair type, lifestyle, and personal preferences.
Our color specialists are experts in:
- Natural-looking colors
- Dimensional coloring
- Complex transformations
- Fixing color mishaps
- High-level consultations
- Truly customized color solutions
We exclusively use high-end color lines that care for and protect your hair during and after the process.
Our Most Popular Color Techniques
1. Balayage
What is it?
Balayage is a French technique where color is hand-painted onto the hair for a soft, natural blend – think sun-kissed strands and low-maintenance beauty.
Why do clients choose balayage?
- Soft regrowth – less frequent touch-ups
- Subtle, blended tones with no harsh lines
- Works for any hair color
- Beautiful shine and depth
- Enhances your natural base tone
How often should I refresh my balayage?
Every 4 to 6 months, depending on preferences, wash routine, hair type, and products used.
Explore our balayage service →
2. Highlights
What is it?
Highlights are lighter strands applied using foil, starting from the roots. Perfect for those wanting to brighten their look with more contrast.
Why highlights?
- Fresh, vibrant color
- Powerful lightening effect
- Great for precise blonding
How often should I redo my highlights?
Every 2 to 4 months, depending on your hair routine and growth.
Discover our highlights service →
3. Toner Treatment
What is a toner?
A demi-permanent color used to:
- Neutralize yellow or orange tones
- Adjust warmth or coolness
- Add shine
- Refresh balayage or highlights
When to get a toner?
Every 4 to 6 weeks, depending on washing habits and hair care.
Learn more about toner treatments →
4. Semi-Permanent Color (Color Gloss)
What is it?
A semi-permanent, ammonia-free color that gradually fades. Perfect for:
- Darkening hair
- Soft tone changes
- Enhancing natural color
- Flexible coloring
- No harsh regrowth
- Camouflaging up to 30% gray hair
When to refresh?
Every 8 to 10 weeks, depending on care and routine.
Explore our semi-permanent color options →
5. Color Corrections & Repair
What is it?
A complex service to fix unwanted color issues like brassy tones, patchy highlights, failed at-home color jobs, or overly dark box dye results.
Learn about our color correction service →
6. Permanent Hair Color (Including Gray Coverage)
What is it?
A permanent color alters the hair structure and offers long-lasting results. Ideal for:
- 100% gray coverage
- Rich, deep color
- Even color from roots to ends
- Lightening virgin hair up to 2 levels
Result:
Durable and vivid color, but regrowth will appear quicker and require regular maintenance.
Explore permanent color options →
7. Glossing
What is glossing?
Glossing is a demi-permanent treatment that adds a refreshed tone and intense shine to your hair. Ideal for:
- Refreshing existing color
- Adding shine without changing the tone
- Balancing undertones
Glossing is gentle, nourishing, and fades gradually without noticeable regrowth.
Need Help Choosing? We Offer Expert Color Consultations
Every appointment starts with a consultation, where we look at:
- Skin and eye tone
- Hair type and texture
- Your personal style and preferences
- Previous color treatments
Which Color Suits My Skin Tone?
| Skin Tone | Recommended Shades |
|---|---|
| Cool undertone | Ash blonde, pearl, cool brown, platinum |
| Warm undertone | Honey blonde, caramel, golden hues, copper |
| Neutral | Both cool and warm tones can work |
Frequently Asked Questions
-
Is balayage better than highlights?
Not necessarily – it depends on your desired look. -
Can I go from dark to blonde in one session?
Multiple sessions are usually needed for a healthy, natural result. -
How much does a treatment cost?
It varies based on the technique, hair type, goals, and volume. Check our services page for price estimates. -
How long does it take?
Between 1.5 and 4 hours, depending on the treatment. -
Is it damaging to my hair?
We use nourishing products like K18 to protect and strengthen your hair throughout the process. -
What do you use to protect my hair during coloring?
We use bond-builders like K18 to maintain hair integrity and repair while coloring. -
Do you offer post-color treatments?
Yes! We offer Brazilian Bond Builder treatments, Leaf & Flower hydration masks, and K18 leave-in repair – all available on our hair treatments page. -
I've never colored my hair – can I get a consultation first?
Absolutely. We recommend booking a color consultation to explore what suits your skin, style, and hair best. -
Is my hair type suitable for your treatments?
We work with all hair types – fine to thick, straight to curly. Techniques and products are tailored to your hair’s condition. -
Should I wash my hair before a color appointment?
We advise not washing within 24 hours before your appointment. A light natural oil layer protects your scalp – just ensure your hair is clean and product-free (no dry shampoo, oils, or styling products).
Colored Hair Care Tips
- Use sulfate-free, color-safe shampoo
- Wash hair only 2–3 times a week
- Always use heat protection
- Refresh toner or color every 6–8 weeks
Hair Color Myths
- “Toners are bad for your hair” – False, they’re actually nourishing
- “Balayage is only for blondes” – Not true, it works beautifully on dark hair too
- “You can go from black to blonde in one go” – Rarely possible without damage
Ready for Your Color Journey?
Whether you dream of natural balayage, radiant highlights, or want to correct your current color – our expert team at BRUSH is ready for you.
Book your consultation or appointment online now →
BRUSH Amsterdam – Home of the best hair color specialists