Hair Color Treatments at BRUSH: From Balayage to Toner and Color Correction
Hair color is one of our signature services at BRUSH Amsterdam. From soft, natural balayage to full grey coverage and advanced color correction, every color service is tailored to your hair, skin tone, lifestyle, and long-term maintenance preferences.
This guide gives you a clear overview of the hair color treatments we offer, what each one is designed for, and when each technique makes the most sense. If you are deciding between multiple options, this page will help you understand the difference before your consultation.
What are hair color treatments?
Hair color treatments are professional services used to lighten, darken, tone, refresh, correct, or enhance the hair. The right treatment depends on your current hair color, your desired result, your hair condition, and how much maintenance you want.
Some treatments are designed to create brightness and dimension, while others refine tone, restore shine, or correct unwanted color results.
Why choose BRUSH for hair color?
At BRUSH, hair color is never one-size-fits-all. We focus on customized, natural-looking color that suits the person—not just the trend.
Our color specialists focus on:
- Natural-looking colors
- Dimensional color placement
- Healthy blonding and lifting
- Corrective work
- Personalized consultations
- Results that grow out beautifully
This is especially important when choosing between treatments like balayage, highlights, toners, glossing, and permanent color. The technique matters, but the consultation matters just as much.
Our most popular hair color treatments
1. Balayage
Balayage is a freehand painting technique that creates soft, natural-looking dimension and a more seamless grow-out.
- Ideal for a low-maintenance result
- Creates softness and movement
- Works beautifully on blonde, brunette, and darker bases
- Best for natural-looking brightness rather than root-to-tip lift
2. Highlights
Highlights are typically placed in foils and create brighter, more structured lightness from closer to the root.
- Ideal for more brightness and contrast
- Suitable for classic blonde looks
- More regular maintenance than balayage
- Useful when a cleaner, brighter lift is needed
Discover our highlights service
3. Toner treatment
A toner is used to refine or rebalance tone after lightening, balayage, or highlights. It can neutralize unwanted warmth, soften brassiness, and create a cleaner or more polished final tone.
- Neutralizes yellow or orange tones
- Adjusts warmth or coolness
- Adds shine and refinement
- Refreshes existing color
Learn more about toner treatments
4. Semi-permanent color
Semi-permanent color is ideal for enhancing tone, adding richness, soft darkening, and low-commitment color changes. It fades more gradually and does not create the same regrowth line as permanent color.
- Good for tone changes and shine
- Useful for soft darkening
- More flexible than permanent color
- Often chosen for a lower-commitment result
Explore our semi-permanent color options
Read: Permanent vs Semi-Permanent Hair Color
5. Color correction
Color correction is a more advanced service designed to fix unwanted tones, uneven results, over-darkened color, patchiness, or previous coloring done incorrectly elsewhere.
- Corrects brassiness or uneven tone
- Fixes box dye or previous salon mistakes
- Can involve multiple steps or multiple sessions
- Requires a tailored approach
Learn about our color correction service
Read: Color Correction at BRUSH
6. Permanent hair color
Permanent hair color is used when longer-lasting coverage or a more complete color change is needed.
- Suitable for grey coverage
- Ideal for root coloring and full coverage
- Creates a longer-lasting result
- Requires more regular maintenance as regrowth appears
Explore permanent color options
Read: Grey Hair Coverage Guide
7. Glossing
Glossing is a shine-enhancing treatment that refreshes tone and improves the overall finish of the hair without a dramatic color change.
- Adds shine
- Refreshes faded color
- Balances undertones
- Useful between larger color appointments
Need help choosing the right color treatment?
Every color appointment at BRUSH starts with a consultation. We assess:
- Your skin tone and eye tone
- Your natural base color
- Your hair type and condition
- Your previous color history
- Your maintenance preferences
- Your desired result
This helps us choose the right technique and the right level of lift, tone, and maintenance.
Which hair color suits your skin tone?
| Skin Tone | Often Flattering Shades |
|---|---|
| Cool undertone | Ash blonde, pearl, cool beige, cool brown |
| Warm undertone | Honey blonde, caramel, golden tones, copper |
| Neutral undertone | Both cool and warm directions can work, depending on depth and finish |
Shade selection is never only about undertone. Hair texture, natural base, haircut, and maintenance routine also influence what looks best.
Frequently asked questions
Is balayage better than highlights?
Not automatically. Balayage is usually better for softer, lower-maintenance color, while highlights are better for brighter, more structured lightness.
Can I go from dark to blonde in one session?
Sometimes, but often not in the healthiest way. For most clients, a gradual approach gives a better and more sustainable result.
How long does a color appointment take?
Usually between 1.5 and 4 hours, depending on the treatment and the complexity of the work.
Will coloring damage my hair?
Any lightening service affects the hair, but technique, product quality, and aftercare make a major difference. At BRUSH, hair health is part of the treatment plan.
Do you offer post-color treatments?
Yes. We combine color with treatments where needed to help maintain shine, softness, and hair integrity. You can explore these on our hair treatments page.
I have never colored my hair before. Can I book a consultation first?
Yes. A consultation is the best place to start if you are new to color or unsure which service suits you.
How to care for colored hair
- Use sulfate-free, color-safe shampoo
- Wash hair less frequently where possible
- Always use heat protection
- Maintain tone with the right refresh appointments
- Support the hair with treatments when needed
Ready for your color journey?
Whether you want natural balayage, brighter highlights, a toner refresh, or a full color correction, our team at BRUSH Amsterdam creates color with a healthy, customized, and natural-looking approach.